PRIVACY POLICY
Protecting your privacy is important to us. This privacy policy explains how The Equity Release Guide (a trading name of Smarter Clicks Marketing Ltd) collects, uses, and stores your personal information.
Smarter Clicks Marketing Ltd (company number 11794658) is the data controller in relation to the personal information that you provide to us.
Registered office: 85 Portland Road, First Floor, London, W1W 7LT.
We are registered with the Information Commissioner’s Office (ICO) under the Data Protection Act 2018.
This policy, together with our Terms & Conditions, Cookie Policy, and any other documents referred to in it, sets out the basis on which we process personal data.
1. Information We May Collect
We may collect and process the following types of information:
Details you provide by filling in forms on our website.
Records of correspondence with us.
Information you provide when reporting a problem with our website.
Details of your visits to our website (including traffic data, location data, weblogs, and communication data).
Information to help verify your identity.
Information from third parties (e.g. employers, referees, or others).
Research or survey responses, should you choose to provide them.
2. How We Store Your Data
We use industry-standard security measures to protect your personal data.
Access to personal data is restricted to authorised staff or trusted third parties who need it to deliver services.
We regularly review our security practices.
No data transmission over the internet can be guaranteed completely secure, and while we take all possible measures, we cannot guarantee absolute security.
We only retain your data for as long as permitted by law and necessary for legitimate business purposes.
3. How We Use Your Information
We may use your information to:
Process and submit your enquiry securely to our approved, FCA-regulated partners.
Contact you by telephone, SMS, or email in connection with your enquiry.
Inform you about related products or services, unless you ask us not to.
Pass details to trusted third-party marketing partners (if you have consented).
Respond to enquiries or complaints.
Conduct system testing, training, and internal analysis.
Improve the accuracy of our records.
You can opt out of marketing communications from us at any time by contacting us at info@theequityreleaseguide.co.uk.
If you have provided consent for third-party marketing, you should contact those parties directly to withdraw.
4. Data Transfer
While we do not routinely transfer data outside the UK or EEA, we may transfer data to trusted partners or suppliers based overseas if necessary. Where this occurs, we ensure equivalent levels of protection are applied. By submitting your data, you agree to such transfers.
5. Disclosure of Your Information
We may disclose your personal information:
When required by law.
To fraud prevention and credit reference agencies.
To trusted partners, service providers, and suppliers (including those outside the EEA).
If our assets are acquired by a third party.
To resolve disputes or complaints.
To trusted third-party marketing partners (with your consent).
For business administration purposes.
6. Your Rights
You have the right to access information we hold about you. Requests can be made by writing to us at the address below.
You can ask us to stop processing your personal data for marketing at any time.
You have the right to lodge a complaint with the ICO if you are not satisfied with how we handle your data.
If you were introduced via a third party, we may share basic contact details with them for administrative purposes.
7. Credit Reference and Fraud Prevention
When you submit an enquiry, our approved partners may use credit reference agencies (CRAs) or fraud prevention agencies (FPAs) to verify your details, assess eligibility, and prevent fraud.
Providing false or inaccurate information may result in details being shared with fraud prevention agencies and may lead to legal action.
8. IP Addresses and Cookies
Our website uses cookies to improve your browsing experience. Cookies may track your browsing behaviour and help us deliver more relevant services.
We do not store sensitive personal data in cookies.
You can delete cookies or adjust your browser settings to block them, though this may affect functionality.
Some advertisers may set cookies; we do not control third-party cookies.
For more detail, see our Cookie Policy.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
The Equity Release Guide
Smarter Clicks Marketing Ltd
85 Portland Road
First Floor
London
W1W 7LT
Email: info@theequityreleaseguide.co.uk