COOKIE POLICY
This Cookie Policy explains how The Equity Release Guide uses cookies and similar technologies on our website www.theequityreleaseguide.co.uk.
The Equity Release Guide is a trading name of Smarter Clicks Marketing Ltd.
Smarter Clicks Marketing Ltd is the data controller for all cookie-related data and website interaction data collected through this website.
Company details:
Smarter Clicks Marketing Ltd
85 Great Portland Street
First Floor
London
W1W 7LT
United Kingdom
Smarter Clicks Marketing Ltd is an Appointed Representative of Creative Finance Ltd, which is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 702435). Smarter Clicks Marketing Ltd's Appointed Representative reference number is 1046043.
All financial promotions and regulated content on this website are approved by Creative Finance Ltd. Responsibility for website operation, marketing, and data processing remains with Smarter Clicks Marketing Ltd.
Your Consent
By law, we can store strictly necessary cookies on your device without your consent. For all other types of cookies, we require your permission.
When you first visit our website, you will be shown a cookie banner that allows you to:
Accept all cookies
Reject all non-essential cookies
Manage and customise your cookie preferences
You can change your preferences at any time by clicking the cookie settings icon at the bottom-left of any page on our website.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to:
Make websites function properly
Improve user experience
Provide reporting information to website owners
Help deliver relevant advertising
Cookies can be:
Session cookies – deleted when you close your browser
Persistent cookies – remain on your device for a set period
First-party cookies – set by our website
Third-party cookies – set by external services (such as analytics or advertising platforms)
2. Types of Cookies We Use
(a) Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be switched off. They are usually set in response to actions you take, such as submitting forms or setting privacy preferences.
These cookies do not require your consent.
(b) Performance and Analytics Cookies
These cookies allow us to measure and improve the performance of our website by understanding how visitors interact with it (e.g. which pages are visited most often).
These cookies are only used with your consent.
(c) Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalisation, such as remembering preferences.
These cookies are only used with your consent.
(d) Targeting and Advertising Cookies
These cookies may be set through our site by us and by third-party advertising providers. They may be used to:
Build a profile of your interests
Show you relevant advertisements on other websites (retargeting)
Measure the effectiveness of marketing campaigns
Limit how many times you see the same advert
These cookies are only used with your consent.
3. Cookies We May Use
Depending on your consent choices, we may use cookies and similar technologies provided by:
Google Analytics (to understand website usage and improve performance)
Google Ads (to measure advertising effectiveness and deliver relevant ads across Google's network)
Meta / Facebook (to measure and deliver relevant ads on Facebook and Instagram)
TikTok (to measure and deliver relevant ads on TikTok)
Taboola (to measure and deliver relevant content recommendations and ads across publisher websites)
AdRoll / NextRoll (to show you relevant ads on other websites after you visit us, and to measure ad campaign performance)
Website performance and security tools
We do not store sensitive personal information (such as health or financial details) in cookies.
Some of these providers may transfer data outside the UK/EEA. Where they do, they rely on appropriate safeguards such as Standard Contractual Clauses or the UK–US Data Bridge to protect your data.
4. About AdRoll Retargeting
We use AdRoll, a service provided by NextRoll, Inc., to show you relevant ads on other websites after you have visited ours. AdRoll places a cookie on your device and uses it to recognise you when you browse other websites that are part of its advertising network.
NextRoll is a data controller in respect of the personal data it collects through the AdRoll cookie. You can find more information, and opt out of AdRoll's advertising cookies at any time, here:
http://optout.networkadvertising.org
http://optout.aboutads.info
You can also disable AdRoll at any time by clicking the cookie settings icon at the bottom-left of any page on our site and switching off "Advertising & Retargeting".
5. Managing Cookies
You can control and manage cookies in the following ways:
Cookie Banner
When you visit our website, you can manage your preferences using our cookie banner. You can reopen it at any time by clicking the cookie settings icon at the bottom-left of any page.
Browser Settings
You can also delete or block cookies using your browser settings. Please note that disabling certain cookies may affect how the website functions.
Helpful guidance is available here:
Chrome: https://support.google.com/chrome/answer/95647
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Edge: https://support.microsoft.com/en-us/help/4468242
6. Changes to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page and will take effect when published.
We recommend reviewing this policy periodically.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact:
The Equity Release Guide
Smarter Clicks Marketing Ltd (Data Controller)
85 Great Portland Street
First Floor
London
W1W 7LT
United Kingdom
Email: info@theequityreleaseguide.co.uk