COOKIE POLICY

This Cookie Policy explains how The Equity Release Guide (a trading name of Smarter Clicks Marketing Ltd) uses cookies and similar technologies on our website www.theequityreleaseguide.co.uk.

By law, we can store strictly necessary cookies on your device without your consent. For all other types of cookies, we require your permission.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.

Cookies may be:

Session cookies – which expire when you close your browser.

Persistent cookies – which stay on your device for a set period or until you delete them.

First-party cookies – set by our website.

Third-party cookies – set by external services (e.g. analytics or advertisers).

2. Types of Cookies We Use

We use the following categories of cookies:

(a) Strictly Necessary Cookies

These are essential for the operation of our website. They enable basic functions such as page navigation and secure access to areas of the website. Without these cookies, the website cannot function properly.

(b) Performance & Analytics Cookies

These allow us to recognise and count visitors, and to see how visitors move around our site. This helps us improve how the site works (e.g. ensuring users find what they are looking for easily). We only use these with your consent.

(c) Functionality Cookies

These enable the website to remember choices you make (such as login details or region) and provide enhanced, more personalised features. These are optional and require your consent.

(d) Targeting & Advertising Cookies

These may be set by us or third-party advertising networks. They record your browsing habits so we can deliver adverts more relevant to you. These cookies require your consent and you can refuse them.

3. Cookies We May Use

Examples include:

Essential session cookies – to maintain site functionality.

Google Analytics – to understand website traffic and improve performance.

Advertising cookies – used by our marketing partners to measure campaign effectiveness.

We do not store sensitive personal data in cookies.

4. Managing Cookies

When you first visit our website, you will be asked whether you consent to non-essential cookies. You can:

Accept all cookies.

Reject all non-essential cookies.

Manage your preferences in detail.

You can also control or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

For more information, see:

Manage cookies in Chrome

Manage cookies in Firefox

Manage cookies in Safari

Manage cookies in Edge

5. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with the date of the latest revision.

6. Contact Us

If you have any questions about how we use cookies, please contact us at:

The Equity Release Guide

Smarter Clicks Marketing Ltd

85 Portland Road

First Floor

London

W1W 7LT

Email: info@theequityreleaseguide.co.uk