COOKIE POLICY

This Cookie Policy explains how The Equity Release Guide uses cookies and similar technologies on our website www.theequityreleaseguide.co.uk

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The Equity Release Guide is a trading name used by Smarter Clicks Financial Services Ltd, who publish the financial content on this website.

Smarter Clicks Marketing Ltd is the data controller for cookie-related data and website interactions.

By law, we may store strictly necessary cookies on your device without your consent. For all other types of cookies, we require your permission.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function effectively, improve user experience, and provide information to website owners.

Cookies may include:

Session cookies – expire when your browser closes

Persistent cookies – remain on your device for a fixed period

First-party cookies – set by our website

Third-party cookies – set by external services (e.g., analytics, advertisers)

2. Types of Cookies We Use

(a) Strictly Necessary Cookies

These cookies are essential for core website functionality, such as page navigation and secure access.

They do not require your consent.

(b) Performance & Analytics Cookies

These cookies help us understand how visitors use our site, allowing us to improve functionality and user experience.

They require your consent.

(c) Functionality Cookies

These allow our website to remember choices you make (e.g., region or preferences).

They require your consent.

(d) Targeting & Advertising Cookies

These may be set by us or third-party advertising networks to deliver more relevant advertising and measure advertising performance.

They require your consent.

3. Cookies We May Use

Examples include:

Essential session cookies – maintain page functionality

Google Analytics – analyse traffic and usage trends

Advertising cookies – used by marketing partners to measure campaign performance or deliver relevant ads

We do not store sensitive personal information in cookies.

4. Managing Cookies

When you first visit our website, you will be asked to set your cookie preferences. You may choose to:

Accept all cookies

Reject all non-essential cookies

Manage individual cookie preferences

You can also delete or block cookies using your browser settings. However, disabling certain cookies may affect website functionality.

For more information:

Chrome: https://support.google.com/chrome/answer/95647

Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Edge: https://support.microsoft.com/en-us/help/4468242

5. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with the date of the latest revision.

6. Contact Us

If you have questions about how we use cookies, please contact:

The Equity Release Guide

Smarter Clicks Marketing Ltd (Data Controller)

85 Portland Road

First Floor

London

W1W 7LT

Email: info@theequityreleaseguide.co.uk